Place Security Controls at Multiple Levels

Well-kept secrets – The importance of blocking and masking measures for data leakage prevention

Nowadays organizations are more and more data driven. Thanks to advancements in technology, companies can track and analyze customers’ behavior, collecting a multitude of parameters, and store the information to better offer them a more personal experience. On the positive side, end-users get a customized service adapted to his or her preferences – the bank offers customer customized financial tracks; the HMO shows lab results comparisons based on medical history; the social media site delivers content based on location, keywords, and browsing patterns.