Since we began tracking the performance of the top 500 retail websites back in 2010, web page speed has migrated from the technology fringe to center stage, due in part to the numerous case studies from large and small companies demonstrating the relationship between site speed and business KPIs like revenue and conversion rate.
Yet despite all this attention, the question remains: has there been a positive impact on the websites we use every day? Our latest ecommerce performance study suggests not.read more
This is one of the most frequently asked questions I encounter. To understand how a front-end web performance optimization (WPO) solution complements a CDN — and ultimately delivers dramatic acceleration gains for your web pages or enterprise applications — you need to understand which pain points each solution addresses.read more
It is a widely held belief that web sites must be getting faster, rather than slower, thanks to the rapid evolution of browsers, devices, and networks. But is this actually the case? Our latest ecommerce web performance survey, conducted across the top 500 retail sites (as ranked by Alexa.com), indicates otherwise.read more
Last month, Google announced that, coming soon, pages that load slowly on mobile devices will be penalized in mobile search. This has led to widespread speculation about how Google will factor mobile performance into its search ranking algorithm. Today, I’m going to address this issue, as well as answer a handful of frequently asked questions about site speed and SEO, including:
- How does Google actually calculate page speed in its ranking algorithm?
- What can I do to make my pages faster for SEO purposes?
- How much does site speed really matter when it comes to SEO?
If you’ve ever been handed a pile of performance data and been stymied by the various measurement terms you encounter, you’re not alone. Even within our industry, standardizing our language is an ongoing challenge. In this post, we’ll walk through five of the most commonly used measurement terms, define them using language a normal person can understand, and talk about when you should care about each.read more