Application Acceleration & OptimizationApplication Delivery

Mobile Web Stress: The impact of network speed on emotional engagement and brand perception [REPORT]

December 10, 2013 — by Tammy Everts1

I’m very excited to announce that, today at Radware, we’re releasing our latest report: a pioneering neuroscientific study into the behaviour and perceptions of mobile shoppers.

Among other things, we found that network delays of as little as 500 milliseconds can result in up to a 26% increase in peak frustration. We also learned that slow performance can  damage brand perception in areas unrelated to speed, such as quality of content, visual design, and ease of navigation.