FREE REPORT: State of the Union for Ecommerce Page Speed & Web Performance [Spring 2013]


Ecommerce web pages are 22% slower than they were in 2012, top retailers are underperforming the rest of the pack, and browser development is not keeping pace with the increasing size and complexity of modern web pages.

Radware - State of the Union: Ecommerce Web Performance [Spring 2013]These were among the findings of our quarterly performance benchmarking report, released today: State of the Union: Ecommerce Page Speed & Web Performance [Spring 2013].

The report contains performance data from 2,000 of the world’s leading retail websites, as ranked by The data focuses on the user experience for retail customers shopping via Chrome 23, Firefox 17, and Internet Explorer 9.

In addition to measuring the performance of the top 2,000 sites, we isolated the top 100 sites to assess how their performance and page composition fared alongside the rest of the pack. We also compared the current measurements against historical performance data gathered for the same set of sites over the past two years.

Based on historical trends, we expected to see some degradation in page load time; this has been the trend since 2010, when this set of sites was initially measured. We did not, however, expect to see such a dramatic performance decline.

A quick summary of some of the report’s key findings:

  • Load times have increased by 22% in just one year. The median load time for a first-time visitor to a home page in the Alexa Retail 2000 was 7.25 seconds, compared to the median of 5.94 seconds recorded in December 2011.
  • Top retailers underperformed the rest of the pack. The median top 100 site had a load time of 8.23 seconds, 14% slower than the overall median load time of 7.25 seconds. Top sites are also slowing down at a faster rate: 28% compared to 22% for the top 2,000 sites.
  • Firefox outperformed Chrome and Internet Explorer. With a median load time of 6.64 seconds, Firefox was 8.4% faster than Internet Explorer 9, which had a median load time of 7.25 seconds. More significantly, we noted that median load times have slowed down for all three browsers. This suggests that, despite the huge performance leaps made by browser vendors, development cannot keep pace with the demands placed by ever-growing and increasingly complex web pages.

So what do these findings mean for site owners?

“The fact that the median site has slowed down by 22% in just one year should be alarming for retail site owners,” says Joshua Bixby, Radware vice president, application acceleration. “This is a massive drop in performance. If this slowdown rate goes unchecked, we could see median load times of 9 seconds or more by the end of 2013, which is simply unacceptable for online shoppers. As pages continue to grow bigger and more complex, site owners need to take aggressive steps to mitigate this growth.”

For more findings and analysis, download the free report: State of the Union: Ecommerce Page Speed & Web Performance [Spring 2013]

Download the infographics that accompany this report


  1. Why are you willing to spend the up coming two years performing each and
    every out there moment to make your e-commerce website a success?

    Possibly you are doing work a 9-to-5 occupation that no for a longer
    period excites you. Perhaps you might be lately retired and setting up a second vocation as an entrepreneur.
    You could be a continue to be-at-residence mom seeking to complement the family members money or
    maybe you’ve misplaced your task in a difficult financial
    state and are seeking to strike out on your possess.

    What ever the circumstance, you need to be practical about the
    trajectory of your e-commerce undertaking. Rome wasn’t created in a day and while there are a good deal of
    data products out there that pretty much warranty you tens of 1000’s of dollars at the drive of a button,
    that is not how the real world will work.

    It requires time to build and expand your business. Another person after explained to me that you have the choice of
    doing the job 8 several hours a day for anyone else or sixteen hrs a
    day for by yourself. That’s about ideal. Sounds challenging, suitable?
    There you go again Captain Buzzkill.

    It is challenging. It can also be enormously gratifying and
    entertaining. The journey to success as an online retailer requires dedication and tolerance.
    It truly is not a pastime and if you address it as these, you will
    only gain “interest” dollars.

    If you are in a challenging economic situation, now may well not be the time to start your on the internet small business.

    Launching an e-commerce web-site demands a fiscal expense.
    That financial commitment isn’t approximately as sizeable as opening a brick-and-mortar keep, but you are unable to get began devoid of remaining
    in a position to expend some income on your

    Above the final 5 several years, I have been a member of a quantity of different e-commerce and
    internet promoting community forums. I’ve long gone from the man who asks a whole lot of issues
    to the a single who answers them. The point that bums
    me out the most is when I browse a article like this:

    “Hey everybody, model new to the forum. I have lost my career and you should not have any cost savings so I require to make cash rapid. Can any person notify me what I ought to provide so I can get out of this economic gap?”

    Yikes. He is in for a rude awakening. You just can’t start
    off a business enterprise in desperation method. More than likely, you will conclusion up even more pissed off and determined.
    I’m confident there are a few exceptions to the rule out there, but by-and-large you have
    obtained to be ready to work from a strong financial basis to
    start a thriving company.

    So be trustworthy with on your own about no matter whether you are in a situation to make the fiscal
    motivation required to get your startup off the floor, even if the financial investment is a modest one.


Please enter your comment!
Please enter your name here