Attack MitigationData CenterMobile Security

The Radware Executive Exchange 2012: A Recap from Tel Aviv

November 19, 2012 — by Sharon Trachtman2

It’s not everyday you can get 300 intelligent, motivated and successful IT executives all in one place. But this past week at the Radware Executive Exchange, we saw administrators from all over the globe travel to Tel Aviv, Israel to discuss the latest application delivery controllers, data center evolution and attack mitigation offerings from Radware.

In three days, there was a mixture of IT presentations, as well as a number of breakout sessions, where customers could see the latest technology and tools offered by Radware, first hand.

But it wasn’t all business. In order for everyone to truly appreciate the beauty that Tel Aviv offers, we had a some amazing meals, including one in an underground cave, with a concert, in Jerusalem and another that included entertainment from magician Lior Manor. We also announced the winners of the free Mini iPad giveaway, for those who tweeted using the #RadwareXchange hashtag throughout the show. Congrats to Mirielle Medina, Dave Mitchell and Benny Tjelvling and enjoy the new iPads!

While we could only include a few photos of the event in this post, you can see some of the fun below. It was great to see and meet with all our partners and customers that could make it. And we will see you next year!

Presentation Central: Customers ask questions to the Radware team, laying out the vision for the future in the security and virtualization space.


Time to Rock! Customers enjoyed a great night of networking, eating and listening to tunes in Jerusalem.

Sharon Trachtman

Sharon is responsible for product positioning and marketing of Radware’s entire product portfolios. She played a pivotal role in the company’s IPO and shortly thereafter spearheaded its successful, global rebranding campaign that repositioned the company and its entire product line. In her more than 13 years with Radware, Sharon has helped launch a variety of different Radware products, with expertise in application delivery networking, Internet technologies, application performance management, security and virtualization/cloud computing solutions. Sharon writes about strategies related to application delivery, networking, virtualization, and security for the enterprise and carrier markets.


  • mnarayan67

    December 19, 2012 at 3:57 pm

    Why don’t you webcast the presentations? Will help you get additional exposure to the developer community. As it stands, no one saw, read, knew or cared about this event.


    • Sharon Trachman

      December 21, 2012 at 2:54 pm

      Radware’s Executive Exchange is targeted only to executives who are select customers as well as channel partners. The program’s content is tailored for this specific community, and is not targeted for consumption by the developer community. As such, we do not post the presentations to a public forum. Year over year, the Executive Exchange has been very successful for us and based on direct feedback received from our participants, the program offers great value.


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