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Mobile stress: Slow pages undermine your entire brand

December 19, 2013 — by Tammy Everts0

This week, I’m posting over on the annual Performance Calendar, a kind of advent calendar for geeks — now in its fifth year! In my post, I shared some more findings from Radware’s recently released study into mobile “web stress”.

I don’t want to give it all away here, but I will tell you we learned that even seemingly minor page delays have a major effect on brand perception. I’ll tease you with a couple of before-and-after word clouds and then send you over to the post to get the full story.

Perception of a site that loads at normal speed:

Tesco.com: Word cloud (regular speed)

Perception of the same site after introducing a 500ms network delay:

Tesco.com: Word cloud (500ms delay)

DOWNLOAD: Mobile Web Stress: The impact of network speed on emotional engagement and brand perception

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Tammy Everts

As a former senior researcher, writer, and solution evangelist for Radware, Tammy Everts spent years researching the technical, business, and human factor sides of web/application performance. Before joining Radware, Tammy shared her research findings through countless blog posts, presentations, case studies, whitepapers, articles, reports, and infographics for Strangeloop Networks.

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