Mobile stress: Slow pages undermine your entire brand


This week, I’m posting over on the annual Performance Calendar, a kind of advent calendar for geeks — now in its fifth year! In my post, I shared some more findings from Radware’s recently released study into mobile “web stress”.

I don’t want to give it all away here, but I will tell you we learned that even seemingly minor page delays have a major effect on brand perception. I’ll tease you with a couple of before-and-after word clouds and then send you over to the post to get the full story.

Perception of a site that loads at normal speed: Word cloud (regular speed)

Perception of the same site after introducing a 500ms network delay: Word cloud (500ms delay)

DOWNLOAD: Mobile Web Stress: The impact of network speed on emotional engagement and brand perception

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