When design best practices become performance worst practices

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I’m in the process of putting a report to bed, so no new post here this week. However, a piece that I wrote for UX Magazine — about what happens when good design practices go bad — just went live. I invite you to check it out.

A quick summary:

While analyzing frame-by-frame page loads of the top 100 retail websites (for our most recent State of the Union for ecommerce web performance), I discovered that a surprising number of sites were making the same three design/usability mistakes over and over. These mistakes had a huge impact on how the pages rendered, and ultimately on the end user experience.

I invite you to read the article and let me know if it rings true for you.

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