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Application DeliveryWPO

Why Are Sports Sites Striking Out In Web Performance?

June 7, 2016 — by Matt Young0

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It’s hard to beat the excitement that comes with attending a major sporting event – there’s a lot going on, with loud music and commentary, bright lights and Jumbotrons, and thousands of people milling about in search of merchandise, concessions, or restrooms.

Unfortunately, as part of the research for our web performance report, Multi-Industry Web Performance 2016 State of the Union – Desktop Edition, we found that overall aesthetic seems to also apply to how sports websites are built, with disastrous results to their page speed and the resultant Time to Interact, where key content is rendered and accessible to users. While 65% of sports fans prefer a desktop or laptop computer to get their sports fix, according to a Sporting News Media study, the trends that emerged while testing for this category showed few sites scoring well.

Application DeliveryWPO

Why Are Eighty Percent Of Travel Sites Failing Customer Expectations?

May 31, 2016 — by Matt Young0

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The travel industry is changing.

As the world’s population grows and migrates from region to region, it adds to the number of people traveling back-and-forth from their new homes to loved ones in their countries of origin. Additionally, the hyper-competitive tour industry continues to invest big money to entice vacationers and sightseers to venture to new places far and wide. Be it planes, trains, cruises, or automobiles, people are getting around to motels, hotels, hostels and resorts, and the amount of money generated is huge.

Application DeliveryWPO

In An Era Of Decline, News Sites Can’t Afford Poor Web Performance

April 26, 2016 — by Matt Young1

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For all industries, web performance is an essential part of the online equation, and if there’s an industry that’s been disrupted by the web as greatly as the retail sector, it has to be news and media, making every aspect of the online experience even more important.

At the turn of this century, one of the key terms and concepts in university news and media courses was “media convergence” – that is, all things media coming together via the internet and web-enabled devices to an exploding user base.

Application DeliveryWPO

eCommerce Closes in on the Three Second Pageload Target

April 12, 2016 — by Matt Young0

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It may be hard to believe, but ecommerce sites have been around in earnest for a little over 20 years – Amazon and eBay were both founded in 1995 (right as the Netscape and Internet Explorer browsers were debuting), preceded the year before by J.C. Penney. In 1997, Dell became the first company to land $1 million in online sales.

Twenty years later, it’s hard to imagine a world without ecommerce. Virtually anything can be, and is, bought online, to the tune of $1.2 trillion U.S. dollars globally in 2013, and an estimated $1.672 trillion in 2015. It may have started with books and music, but it encompasses pretty much everything at this point.

Application DeliveryWPO

Why it takes so long for news, sports, and travel sites to load

March 22, 2016 — by Matt Young4

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What’s the price of a second?

When Amazon.com went down for 20 minutes earlier this month, it cost the ecommerce giant an estimated $3.75 million – $3,125 per second.

Many other sites are leaving money on the table even when their sites are fully operational. The 2016 State of the Union: Multi-Industry Web Performance (Desktop Edition) found that most travel, news, and sports sites fail one of the most fundamental tests of web performance: load time.

Application Acceleration & OptimizationApplication DeliveryWPO

Do You Still Need Optimization After Migrating to HTTP/2?

September 17, 2015 — by Matt Young0

There’s a lot of talk about HTTP/2. Why? Possibly because it promises to help alleviate some of the bottlenecks that come along with the dynamic, rich webpages that people have come to expect.

The consumer market is driven by media consumption, be it high-definition videos, third-party plugins or animations, and these are bandwidth-hungry elements in an adversarial relationship with page load speeds.

Application Acceleration & OptimizationApplication DeliveryWPO

Why Are Online Retailers Leaving Millions Of Dollars On The Table?

September 15, 2015 — by Matt Young0

Online retailers are leaving millions of dollars – yes, millions – on the table.  Why is this?

In the hyper-competitive world of online commerce sites, every second is absolutely critical in ensuring a user experience that will yield the maximum likelihood of conversion, meaning a site visitor follows through and makes a purchase.

Application Acceleration & OptimizationApplication DeliveryWPO

REPORT: State of the Union for Ecommerce Page Speed & Web Performance (Summer 2015)

September 8, 2015 — by Matt Young8

In the hyper-accelerated world of technology, the modern consumer is bombarded with near-daily news of technological breakthroughs, OS updates, device refreshes and breakneck broadband speeds. With this all comes a reinforcement of expectations for modern webpages to deliver dynamic, rich content on par with high-definition cable programming, delivered just as fast as a user would change a channel from one HD broadcast to another.