REPORT: State of the Union for Ecommerce Page Speed & Web Performance [Summer 2013]

It is a widely held belief that web sites must be getting faster, rather than slower, thanks to the rapid evolution of browsers, devices, and networks. But is this actually the case? Our latest ecommerce web performance survey, conducted across the top 500 retail sites (as ranked by Alexa.com), indicates otherwise.

FREE REPORT: State of the Union for Ecommerce Page Speed & Web Performance [Spring 2013]

Ecommerce web pages are 22% slower than they were in 2012, top retailers are under performing the rest of the pack, and browser development is not keeping pace with the increasing size and complexity of modern web pages. These were among the findings of our quarterly performance benchmarking report, released today: State of the Union: Ecommerce Page Speed & Web Performance [Spring 2013].

It’s a mobile-first world. Is your website fast enough for mobile shoppers? [INFOGRAPHIC]

At Radware, we recently released one of our most-anticipated reports of the year — our annual State of the Union for Mobile Ecommerce Performance. Today, I want to share the poster-style infographic we created to accompany the report. It offers a great snapshot of our key findings, as well as some background info about mobile commerce in general.

Posted in: WPO

New findings: For top ecommerce sites, mobile web performance is wildly inconsistent

Mobile has never been more crucial to business success than it is right now. More than half of all time spent on retail sites takes place on a mobile device. The average online shopper makes 6.2 visits to a company’s website, using 2.6 devices, before they buy. And just a one-second delay in mobile load times can hurt conversions and cart size by up to 3.5%.

This is why sites need to perform quickly and consistently across all platforms. This is why it’s critical for site owners to have visibility into the real-world mobile performance of their sites. And this is why, every year at Radware, we study the mobile performance of the top 100 ecommerce sites to see how they measure up to user expectations.

Our latest report — the 2014 State of the Union: Mobile Page Speed and Web Performance — is now available for download. Today, I want to share some of our key findings and takeaways…

Posted in: WPO

Why does a typical ecommerce page take 6.5 seconds to load primary content?

Every quarter at Radware, we release a new “state of the union” report, with key findings about the web performance of the world’s most popular ecommerce sites.

Every quarter, we find that the median top 100 ecommerce site takes longer to render feature content than it took the previous quarter.

Every quarter, we field the question: But how could this possibly be happening? Networks, browsers, hardware… they’re all getting better, aren’t they?

The answer to this question is: Pages are slower because they’re bigger, fatter, and more complex than ever. Size and complexity comes with a performance price tag, and that price tag gets steeper every year.

In this post, I’m going to walk through a few of the key findings from our latest report. Then I’m going to share a few examples of practices that are responsible for this downward performance trend.

Posted in: WPO

New findings: The median top 100 ecommerce page takes 6.2 seconds to render primary content

Every quarter at Radware, we measure and analyze the performance of the top 500 retail websites. And every quarter, I’ve grown accustomed to the persistence of two trends: pages are growing bigger and, not coincidentally, slower.

But while I expected to see some growth and slowdown in our latest research — released this week in our State of the Union: Ecommerce Page Speed & Web Performance [Summer 2014] — I have to admit that I wasn’t expecting to see this much.

Posted in: WPO

How to create the illusion of faster web pages (while also creating actual happier users)

When you consider how many things have to happen before anything begins to appear in the browser — from DNS lookup and TCP connection to parsing HTML, downloading stylesheets, and executing JavaScript — 1-second render times seem like an impossible dream. In our most recent State of the Union for ecommerce performance, we found that start render time for the top 500 retailers was 2.9 seconds. In other words, a typical visitor sits and stares at a blank screen for almost 3 seconds before he or she even begins to see something. Not good.

I talk a lot about page bloat, insidious third-party scripts, the challenges of mobile performance, and all the other things that make hitting these goals seem like an impossible feat. But rather than get discouraged, let me point you toward this great quote from Ilya Grigorik in his book High Performance Browser Networking:

“Time is measured objectively but perceived subjectively, and experiences can be engineered to improve perceived performance.”

Keep reading to find out about some tricks and techniques you can use to manipulate subjective time to your advantage.

Posted in: WPO

Why Ecommerce Sites That Use a CDN Take Longer to Become Interactive (and Why You Still Need a CDN)

One of the most provocative findings in our latest State of the Union for Ecommerce Web Performance was the fact that using a content delivery network correlated to slower performance for retail sites. In today’s post, we’ll explore what this finding means (hint: correlation doesn’t mean causation) and why you still need a CDN in your performance toolkit.

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