What to Expect at MWC 2016


Once again another year has started and the Mobile industry will descend upon Barcelona to discuss the latest trends.  There will be the obligatory talks about over-the-top applications. Tech personalities like Facebook CEO Mark Zuckerberg will discuss how all people on the planet need a fast mobile Internet.  The Tier 1 Carriers will all discuss their plans for 5G.  I do, however, expect to see some new themes this year that will add new dimensions to this yearly event.

Virtualization

Almost every vendor has received the message from Carriers that they no longer want proprietary hardware.  They need to transform their networks to flexible, agile SW clouds.  In a recent NY Times article, AT&T CEO Randall Stephenson discussed plans their plans to cloudify.  Expect a tsunami of virtual everything demos at MWC.

IoT (Internet of Things)

Here’s an area where Carriers see a potentially big revenue opportunity – become the wireless connection for every car, truck, smart meter, pipeline, and yes, even toaster, in the world.  Carriers are working hard to pick the verticals they want to focus on (healthcare, transportation, energy, appliances) and developing their value bundles.  Expect announcements here.

[You might also like: Mobile World Congress 2016 Recap]

Wearables

Starting where the Apple Watch left off, you should expect all the device manufacturers (Nokia, Samsung, HTC, Huawei) to impress with the latest in form-fitting wireless technology.  Wearables that read your health vitals and can be used in the workplace as part of BYOD are sure to be announced.

Security/Privacy

The mobile industry is no different than any other on earth – security is a major issue.  Add to that all of these wearables and IoT devices that store information about you on a handset or in the cloud.  This makes data privacy even more important.  Expect lots of discussion about where data is stored, who has access, and how to secure it.

If you want to hear how Radware is solving these issues, specifically in the areas of virtualization and security, visit our team at MWC in the Fira Grand via Hall 2, IMA Pavilion, Booth 2E46.

Mike O'Malley

Mike O’Malley brings 20 years of experience in strategy, product and business development, marketing, M&A and executive management to Radware. Currently, Mr. O’Malley is the Vice President of Carrier Strategy and Business Development for Radware. In this role, he is responsible for leading strategic initiatives for wireless, wireline and cloud service providers. Mr. O’Malley has extensive experience developing innovative products and strategies in technology businesses including security, cloud and wireless. Prior to Radware, Mr. O’Malley held various executive management positions leading growing business units at Tellabs, VASCO and Ericsson. Mr. O’Malley holds a Master of Business Administration degree, a Master of Science in electrical engineering, and a Bachelor of Science in electrical engineering from the University of Illinois. He also is a graduate of the Executive Strategy Programs at the University of Chicago.

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