Data might just be the biggest asset your company has. It is more than just collecting numbers. The right metrics can help you make smart decisions for your business, and anticipate customer demands early on. You can use consumer data to improve your marketing strategy, create products and services that challenge the industry, and build a robust bottom line.
But not all data is created equal. What metrics should you consider in your strategy, and how should you measure this information in the first place? How can you use data to analyze your business success and future steps?
What is Big Data?
While the term might sound like a business buzzword, it’s actually much more than that. Big data started as a conversation for technologists in big companies, but it’s now a viable resource for all business sizes. According to Oracle, big data is “data that contains greater variety arriving in increasing volumes and with ever-higher velocity.”
This definition might be confusing, but it ’s much simpler than that. It is a large amount of complex information that is constant from new sources. That means big data is always recent, and it’s always relevant. It is changing, and it can be used to address new problems in a shifting world.
Big Data in Practice
Now that you understand how big data is a large metric of constantly evolving trends, it’s time to examine its value in business today. Whether you’re running a startup or an established organization, you need to make smart choices. If you don’t have any basis for these decisions, you’re bound to make mistakes.
Big data bridges gaps in experience. If you’re looking to expand your business into a new market or you’re launching a new product, you don’t have the experience to fall back on. You need big data. To understand why, let’s talk about how it’s used in practice.
If you want to stay relevant in your industry today, you need to have new products that compete with the norm. Things move quickly, and if you can’t anticipate customers’ wants and needs before they become a reality, you’ll lose out to bigger competition. By using data, you can understand what was successful about products or services in the past. More importantly, you can analyze what needs have yet to be filled.
According to a survey, 88% of buyers are willing to pay more for a better experience. In the next few years, customer experience is expected to overtake other things like price or even the product itself as a way to differentiate between brands. In this race for customers, you need to make sure your customers’ needs are addressed in a timely, efficient manner. Data allows you to avoid repeating past problems and keep track of things like personalized offers and patterns.
Customers today have very limited patience. When things go wrong, they’re likely to run to a competitor without a second thought. It’s up to companies to create a system for maintaining their technology, quality, and services. A single failure or error will lead to damaged reputations, customer dissatisfaction, and inefficient use of time. Whether you need to look into Windows logging basics for a complex computer system or application monitoring, data is how you prevent problems before they start.
Only the most innovative companies will succeed today. How do you innovate? By analyzing what’s been done in the past and building on this knowledge. Using big data is a smart way to gain insight into areas that need improving, and you can learn from the mistakes of other organizations to avoid repeating them yourself. Innovation depends on stats, technology, and your ability to keep moving forward.
The Future of Big Data
As more startups join the race, big data is being called upon more than ever before. There are so many ways to utilize data of the past to create smart decisions for the future. Technology is changing at a rapid pace. This gives us more insight into data and consumer decisions. How will you use this to help your business?
Another challenge regarding the development of big data in the future is how it will be secured. Any businesses that work with customer or employee data need to create systems for securing it from unwanted parties. While data is an asset, it is also a risk.
Losing customer data can be harmful to the reputation of the business which is something frequently seen in the news today. Things like firewalls, virus protection, and other protective measures will be essential as we enter this new age of cybersecurity. How will your company protect its own data moving forward? What systems are in place to protect yourself from outside threats?
It’s not enough to collect data. You need to know how to analyze it in a way that you can actually act on. You also need to protect it as though your business depends upon it. Take your data further and find new discoveries that will take your organization into a new era of customer satisfaction.
Read the “2018 C-Suite Perspectives: Trends in the Cyberattack Landscape, Security Threats and Business Impacts” to learn more.
Ashley is an IT writer who helps digital businesses reach their full online potential. Ashley is passionate about programming and IT consulting. Her current focus is helping SaaS businesses create a better world for our kids. She frequently writes about the latest advancements in the digital and tech industry.