main

Application Acceleration & OptimizationApplication Delivery

Case Study: Understanding the Impact of Slow Load Times on Shopping Cart Abandonment

October 31, 2013 — by Tammy Everts19

Every year, the shopping cart abandonment rate climbs during the holiday season, with analysts expecting to see a peak of 88% in 2013. An estimated one out of five of those carts are abandoned due to slow performance. This post outlines how much retailers lose due to slow checkout pages, four common performance culprits, and what site owners can do to speed up the transaction process for their customers.