Earlier today, Search Engine Land posted about a new label that Google appears to be testing in its search results pages. The red "slow" label warns people that your site is unacceptably slow. This label isn't a trivial feature. If you care about performance, user experience, and SEO, then you should care about this potential game-changer.
Google recently announced changes to Googlebot that some people speculate could pave the way for the web crawler to gather more nuanced performance metrics for the sites it crawls -- and ultimately make performance a more critical ranking factor. This seems like a good time to review and update our FAQ on Google, page speed, and search engine optimization.
Last fall, Twitter founder Ev Williams gave an excellent talk at XOXO* in which he nailed down what makes some online ventures succeed, and others fail: Convenience. Yes, your company needs to have rock-solid technology and excellent management, but if what you’re offering doesn’t somehow make your users’ lives easier, then it will fail. So, how do we define convenience? According to Williams: