Google’s experimental new “slow” label could revolutionize how we tackle web performance

February 25, 2015 — by Tammy Everts14

Earlier today, Search Engine Land posted about a new label that Google appears to be testing in its search results pages. The red "slow" label warns people that your site is unacceptably slow. This label isn't a trivial feature. If you care about performance, user experience, and SEO, then you should care about this potential game-changer.

Application Acceleration & OptimizationApplication Delivery

UPDATED: 18 Questions (and Answers) About Google, Site Speed, and SEO

June 11, 2014 — by Tammy Everts20

Google recently announced changes to Googlebot that some people speculate could pave the way for the web crawler to gather more nuanced performance metrics for the sites it crawls -- and ultimately make performance a more critical ranking factor. This seems like a good time to review and update our FAQ on Google, page speed, and search engine optimization.


The secret formula for getting rich online (Hint: It involves speed)

March 11, 2014 — by Tammy Everts1

Last fall, Twitter founder Ev Williams gave an excellent talk at XOXO* in which he nailed down what makes some online ventures succeed, and others fail: Convenience. Yes, your company needs to have rock-solid technology and excellent management, but if what you’re offering doesn’t somehow make your users’ lives easier, then it will fail. So, how do we define convenience? According to Williams: