What do you do when you discover something that might be disruptive in your field?
For some, the notion of sitting on findings that might rock the boat might hold some appeal, especially if those findings challenge the conventions dominating the way we work and approach problems. After all, they wouldn’t be “conventions” if they weren’t widely-adopted and accepted.
Roughly 70% of online shopping carts are abandoned before checkout, and new findings suggest that slow load times are the number-one culprit. A recent survey* of more than 2,500 online consumers in the US and UK found that two thirds (67%) of UK shoppers and more than half (51%) of those in the US said that site slowness is the top reason they’d abandon a purchase. These are pretty compelling numbers, but what do they mean in real terms for a typical site owner?
