Threats evolve fast, don’t lag behind!
I recently returned from a business trip to an exotic destination, which is also a massive emerging market depending on how you look at it. The folks I’ve met do not seem to face other challenges than what you see in mature markets, but I could easily relate to the sheer interest of people to learn and adapt and act quickly. They were keen to get knowledge and use it, knowing that without it they may stay behind.
In today’s threat landscape, if you aren’t able to react quickly enough, you will suffer.