I am one of those people that like the concept of instant gratification when shopping. I like that I can purchase something, and immediately hold it in my hands and use the item, whether it is a piece of technology or a cooking accessory. This is not unlike what customers expect when they want to access an application on the network.
We live in a hyper-converged, micro-service driven, and on-demand world. You may agree with that statement, but do we really understand what it means?