A recent survey of 2300 CIOs from twenty-three different cities in the US found that one out of four have no mobile strategy. While there are many understandable reasons for this -- budget restrictions, lack of ownership, and simple inertia -- these reasons pale beside the potential losses incurred by not taking advantage of the wealth of opportunities that mobile presents. Today, I'd like to share a roundup of compelling reasons to make mobile a priority in 2015.

Mobile users have high expectations. Two out of three shoppers expect pages to load in four seconds or less on their smartphones (and three seconds on their tablets). Google recently raised that bar in the latest version of their mobile development guidelines, stating that sites should deliver “above the fold” content in less than one second.

Our annual mobile performance report, the 2013 State of the Union for Mobile Ecommerce Performance, released today, poses the question: How do the top 100 retail websites measure up to these expectations?