Traditionally, when we look at web performance, we create a time-series graph that focuses on dimensions like browser or page template. These are all technically-oriented measurements that are collected automatically based on what is readily available. Last year at the Velocity conference, I met Anh-Tuan Gai from WebPerf IO who showed me a more business-oriented approach to visualizing performance data. I found his approach very interesting and asked him to collaborate on sharing the approach for Web Performance Today.
There are compelling arguments why companies – particularly online retailers – should care about serving faster pages to their users. Countless studies have found an irrefutable connection between load times and key performance indicators ranging from page views to revenue.
For every 1 second of improvement, Walmart.com experienced up to a 2% conversion increase. Firefox reduced average page load time by 2.2 seconds, which increased downloads by 15.4% — resulting in an estimated 10 million additional downloads per year. And when auto parts retailer AutoAnything.com cut load times in half, it experienced a 13% increase in sales.
Recently at Radware, we released our latest research into the performance and page speed of the world’s top online retailers. This research aims to answer the question: in a world where every second counts, are retailers helping or hurting their users’ experience – and ultimately their own bottom line?