Application Acceleration & OptimizationApplication Delivery

Case Study: How a 2-Second Improvement in Page Load Time More Than Doubled Conversions

May 1, 2013 — by Tammy Everts128

Roughly 70% of online shopping carts are abandoned before checkout, and new findings suggest that slow load times are the number-one culprit. A recent survey* of more than 2,500 online consumers in the US and UK found that two thirds (67%) of UK shoppers and more than half (51%) of those in the US said that site slowness is the top reason they’d abandon a purchase. These are pretty compelling numbers, but what do they mean in real terms for a typical site owner?