I was visiting a prospect last week and at the very beginning of the meeting he asked directly, “Why would I consider your products and services over the many others that claim to do the exact same thing?”  I immediately said, “That’s easy! Certainty and specificity.”  He looked at me, expecting more than a 5-word answer. When I did not provide one, he asked me to please explain. I told him that any number of the products or services on the market are capable of keeping your circuits from being overrun by a volumetric DDoS attack, but that if he wanted to be certain he was not blocking legitimate business users or customers, and if he wanted to be specific about the traffic he was scrubbing, he would need to consider my solution.