Cyber Monday is just around the corner, and early predictions point to holiday ecommerce sales hitting an all-time record of $72 billion. But retailers know that competition for this ecommerce spend will also be at an all-time high. Many will leverage aggressive strategies, ranging from rich visuals to geo-targeting campaigns, to earn their share of the holiday retail pie. These strategies, however, can come with a significant performance price tags, making pages slow to render — and ultimately driving away consumers.
Today at Radware, we’ve released our latest research into the performance of the world’s most popular ecommerce sites. Our research answers the question: Is the fight to offer shoppers the richest possible content helping or hurting the user experience?