6 sure-fire ways to ensure your mobile visitors never come back

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Last week, I shared slides from my Velocity talk (and the report upon which the talk was based) about the impact of slow performance on user engagement and long-term brand satisfaction. But slow pages are just one way to irritate people who visit your site via a mobile device. Here are six more (all courtesy of WTF Mobile Web).

1. Force them to go find another computer.

If you’re out and about, just turn around, go back home, and get on your desktop. That’s easy, right?

WTF-wrong-device

 

2. Tell them they’re holding their device wrong.

The kicker is if/when you do change your device orientation… only to view a page that could just as easily have been rendered in portrait.

WTF-rotate

 

3. Demand that they change their browser settings just for you.

Fact: People love messing around with their settings — especially privacy settings — just to satisfy the requirements of a single site.

WTF-privacy

 

4. Treat smartphones and tablets the same.

Serving m-dot pages to tablets? It’s 2014. We’re better than this, people.

WTF-wrong-page

 

5. Don’t make all your pages available to mobile users.

See comment above.

WTF-no-page

 

6. Berate them for being on mobile.

I don’t think Theme Park Guy is winning a lot of new BFFs here. While you don’t see this tactic often, it’s not as rare as you’d think, as site owners try to cover for their lack of mobile-forward thinking by passive-aggressively accusing you of having the problem.

WTF-berate

 

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2 COMMENTS

  1. 1. Show an obnoxious full-screen nag to install your mobile app rather than the page they wanted to see
    2. … show #1 every single time they load a page
    3. … #1 when your app is a shoddy wrapper around a browser which offers nothing beyond your mobile site except an unfamiliar UI

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