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6 sure-fire ways to ensure your mobile visitors never come back

July 4, 2014 — by Tammy Everts2

Last week, I shared slides from my Velocity talk (and the report upon which the talk was based) about the impact of slow performance on user engagement and long-term brand satisfaction. But slow pages are just one way to irritate people who visit your site via a mobile device. Here are six more (all courtesy of WTF Mobile Web).

1. Force them to go find another computer.

If you’re out and about, just turn around, go back home, and get on your desktop. That’s easy, right?

WTF-wrong-device

 

2. Tell them they’re holding their device wrong.

The kicker is if/when you do change your device orientation… only to view a page that could just as easily have been rendered in portrait.

WTF-rotate

 

3. Demand that they change their browser settings just for you.

Fact: People love messing around with their settings — especially privacy settings — just to satisfy the requirements of a single site.

WTF-privacy

 

4. Treat smartphones and tablets the same.

Serving m-dot pages to tablets? It’s 2014. We’re better than this, people.

WTF-wrong-page

 

5. Don’t make all your pages available to mobile users.

See comment above.

WTF-no-page

 

6. Berate them for being on mobile.

I don’t think Theme Park Guy is winning a lot of new BFFs here. While you don’t see this tactic often, it’s not as rare as you’d think, as site owners try to cover for their lack of mobile-forward thinking by passive-aggressively accusing you of having the problem.

WTF-berate

 

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Tammy Everts

As a former senior researcher, writer, and solution evangelist for Radware, Tammy Everts spent years researching the technical, business, and human factor sides of web/application performance. Before joining Radware, Tammy shared her research findings through countless blog posts, presentations, case studies, whitepapers, articles, reports, and infographics for Strangeloop Networks.

2 comments

  • Patrick Nommensen

    July 6, 2014 at 12:14 pm

    In my opinion even offering a non responsive version on mobile would be better than many of these “sorry” messages 🙂

    Reply

  • Chris Adams

    July 14, 2014 at 7:04 am

    1. Show an obnoxious full-screen nag to install your mobile app rather than the page they wanted to see
    2. … show #1 every single time they load a page
    3. … #1 when your app is a shoddy wrapper around a browser which offers nothing beyond your mobile site except an unfamiliar UI

    Reply

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