Most people have a rough idea that latency has something to do with the delay in moving content from the host server to the user, but when pressed, they struggle with explaining the real-world implications of latency on application performance. In this post, I'm going to explain what latency is, its impact on page load, and how we can fight back.
Why exactly do we crave a faster online experience? Is this craving learned or acquired? And to what degree, if any, can it be overcome?