Consumers demand a secure, world-class experience, but when organizations deploy new applications and services to deliver that experience, customer data is put at risk. If forward-thinking organizations are using security as a competitive differentiator to build loyalty with customers, how are executives expected to accomplish this facing new security threats, tight budgets, a shortfall in cybersecurity professionals, and the need to safeguard increasingly diversified infrastructures?
The recent data breaches against Panera Bread, Delta Airlines and Sears, and Saks and Lord & Taylor highlight a lot: the need for improved web application and Internet security processes, better accountability, and enhanced crisis management. But perhaps more than anything, it highlights why cyber-security is critical to securing the loyalty of your organization’s most valued customers.
Among the reasons to marry DDoS & WAF (web application firewall) together, beyond a single pane of glass, beyond single vendor and quick technical response, and higher quality detection and mitigation – it makes sound business sense. Today, a good number of companies have developed the understanding that DDoS defense is critical to maintaining an exceptional customer experience (CX). Because of the extremely competitive nature of business these days, we are seeing more companies make the investments into digital transformation and customer experience. According to Gartner, customer experience is the new king.