What’s the price of a second?
When Amazon.com went down for 20 minutes earlier this month, it cost the ecommerce giant an estimated $3.75 million – $3,125 per second.
Many other sites are leaving money on the table even when their sites are fully operational. The 2016 State of the Union: Multi-Industry Web Performance (Desktop Edition) found that most travel, news, and sports sites fail one of the most fundamental tests of web performance: load time.
It’s not just ecommerce sites, either: for this quarter’s State of the Union Report, we decided to look at the top 50 websites of four key industries to see what web performance bottlenecks were prevalent, and we learned quite a bit in analyzing news, travel and sports sites, along with ecommerce.
Mobile devices travel the world with us. Whether we’re flying, taking the train or doing the old-fashioned road trip, our smartphones are almost always within reach – if not in hand – and we take them to theme parks, hotels and Grandma’s house.
What do you do when you discover something that might be disruptive in your field?
For some, the notion of sitting on findings that might rock the boat might hold some appeal, especially if those findings challenge the conventions dominating the way we work and approach problems. After all, they wouldn’t be “conventions” if they weren’t widely-adopted and accepted.
As the weather turns and the leaves reveal their polychromatic wonder, I enter this time of year knowing that the holiday season is upon us. Holidays means shopping and like any good technologist, I have transitioned to making most of my holiday purchases online.
As an online retailer (e-tailer), the holiday season is critical to the success of the business. Estimates suggest that on average, over 23% of online sales are made during this time. The stability and availability of the online platform these next couple months can make or break the business. So, what do you do if your online store becomes too popular?
Web performance has operated under a certain precept for some time: “Faster is Better.”
Online retailers are leaving millions of dollars – yes, millions – on the table. Why is this?
In the hyper-competitive world of online commerce sites, every second is absolutely critical in ensuring a user experience that will yield the maximum likelihood of conversion, meaning a site visitor follows through and makes a purchase.
In the hyper-accelerated world of technology, the modern consumer is bombarded with near-daily news of technological breakthroughs, OS updates, device refreshes and breakneck broadband speeds. With this all comes a reinforcement of expectations for modern webpages to deliver dynamic, rich content on par with high-definition cable programming, delivered just as fast as a user would change a channel from one HD broadcast to another.
As we do every quarter at Radware, we’re releasing a new “state of the union” report – an in-depth snapshot of web performance of the world’s top ecommerce sites.
Yes, the Internet is getting slower, and people are noticing. The issue is going beyond the sphere of wonks and site admins to the general population.
Why? Because people hate waiting.
